Supercheap Auto is a thriving specialty retail business, specialising in automotive parts and accessories. They also stock a wide range of tools and accessories for the DIY home handyman as well as products for travel, touring, outdoors, garage and the shed. As the inaugural Super Retail Group brand established in 1972, Supercheap Auto has since grown into a major specialist retailer with over 300 stores across Australia and New Zealand and more than 3,800 team members. Supercheap Auto attributes its success and expansion to the emphasis placed on team members, stores, and an extensive product range.

The product portfolio in the Supercheap Auto business comprises over 10,000 different items available in store. Ensuring an expansive product range for automotive maintenance and accessories, tools and outdoor equipment, Supercheap Auto has become an industry leader in aftermarket automotive accessories. Supercheap Auto covers everything from automotive parts and accessories, handyman items, tools and equipment to basic marine and motorbike products including batteries, car care, exterior accessories, hand tools & power tools, in-car stereo equipment, lighting & electrical, oils, filters & additives, outdoor equipment & accessories, seat covers & interior accessories, spare parts, paint & panel, and performance.