The logo of Walkinshaw Andretti United has today been revealed, which will come into effect on January 1, 2018.
The branding is a visual representation of the three iconic brands, Walkinshaw Racing, Andretti Autosport and United Autosports, who are combining in 2018 to create a new force in Supercars.
There are strong connections to all three organisations in the logo.
The helmet speaks strongly to heritage and pedigree of both Walkinshaw Racing and Andretti Autosport.
Three stars at the bottom of the shield signify the three organisations that have come together.
The red and blue in the shield and the white of the stars epitomise the colours of United Autosports, also seen in their logo. It is also the colours of the Scottish and American flags, which represent the Walkinshaw, Andretti and Brown families.
Ryan Walkinshaw, Walkinshaw Racing Director
“To create a logo that identifies with all three organisations was really important to us, and it’s turned out fantastic. It really speaks to the heritage of Walkinshaw Racing, especially here in Australia, while at the same time clearly representing both Andretti Autosport and United Autosports.
“We can’t wait to see it around the paddock in 2018.”
Michael Andretti, Team Owner and CEO, Andretti Autosport
“Our three teams have pulled together to create this new logo and I think it has come out fantastic. We dug deep to identify what best represents not just the new team, but each individual party as well. I’m so proud to have the Andretti Autosport brand represented alongside our new Supercars partners and can’t wait for 2018.”
Zak Brown, Team Owner and Chairman, United Autosports
“I think the new logo looks great. It captures all three companies in one visual representation and we at United Autosports are happy and proud to be associated with both Walkinshaw Racing and Andretti Autosport.”
Richard Dean, Team Owner and Managing Director, United Autosports
“We are proud of our association with Walkinshaw Racing and Andretti Autosport. I think the logo looks great. It will be good to see it on our racing cars and around the different paddocks we all race in.”